Empowering Your Brand's Story
Expert PR strategies for authentic brand communication.
Empowering Your Brand's Story
Expert PR strategies for authentic brand communication.
Expert PR strategies for authentic brand communication.
Expert PR strategies for authentic brand communication.
Operating on a highly personalized, one-on-one model, SU PR partners closely with clients to develop communications strategies that are focused, intentional, and grounded in how brands actually operate.
Founded and led by Sarah Usher, SU PR brings more than 20 years of experience in strategic communications, media relations, and brand positioning. Sarah has worked across food and beverage, consumer packaged goods, technology, and arts and culture, cannabis and more—advising founder-led startups, established brands, and creative institutions alike. Her work is rooted in narrative development and strategic clarity, enabling brands to translate complex ideas into credible, compelling stories.
Across engagements, Sarah’s role remains consistent: helping brands identify the most authentic version of their story and bring it to market with precision, restraint, and purpose.
Rather than operating as a traditional agency, SU PR functions as a true extension of its clients’ teams. Sarah works hands-on across every engagement, ensuring strategic alignment, editorial rigor, and thoughtful execution. The result is media attention that supports long-term brand equity and meaningful business growth—not just visibility.
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